Launch refers to an electronic device that is used to assist a Formula 1 driver in the very moment of the start of a race.
Launch control also refers to an electronic setting on many modern sports sedans and coupes that let the driver take off from the line at a certain high speed without the wheels spinning much. Popular cars with launch control include the BMW M series, certain Volkswagens, certain GM products, and the Nissan GT-R.
Basiclly it lets you go when you want without you having to do it.
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